Yesterday at RMI, we had the opportunity to meet with Dale Janzen. He is not only a design and marketing expert, but he is an "alumnus" of multiple trips to Haiti to visit his sister church through RMI. When it comes to RMI, he just gets it.
We recently had the RMI logo redone by Rich Cerrina. He did a great job. Thanks Rich. Now, it is time to take the next step.
Dale is co-founder of the degaje group, a design/marketing group based in the North West suburbs of Chicago (Bartlett).
He flew down for a few days to chat and collaborate. We talked at great length about the development of a whole scheme to communicate/promote RMI. We talked about brochures, displays (see below), video, web, etc. Pretty much everything you can think of when it comes to communicating RMI. He is obviously very talented, experienced and aware of the issues. Very cool. Very exciting indeed.
Display? You know, one of those things that orgs use to put on a table to sort of draw you in? There are all kinds of designs. We need a redo! Our's doesn't exactly "draw you in". Not that long ago, I went to a missions conference at a college and got out my "display". I sort of already knew it didn't really cut it, but it is all we had. I didn't realize what I was up against! A few tables down from me was a "display", that included a 50" flat widescreen TV, running this very cool/edgy/hip video that certainly drew people in and drew people away from all the other sub-par displays. Now I am not saying we need to be wacky crazy edgy, but I am saying we can do better. We may not have a plasma, but we sure can provide a reputable presentation.
I can't wait.